As Design Lead for the launch of VELO, British American Tobacco’s new-generation nicotine pouch, I helped bring the brand to life from the ground up. VELO is a clean, under-lip pouch that releases nicotine smoothly and discreetly, my job was to translate that simplicity and innovation into an engaging visual world.

I was solely responsible for producing the full suite of launch assets: key visuals, infographics, OOH, icon sets and web design. I also played a major role in shaping presentation decks, retouching and final artworking, ensuring every touchpoint felt consistent, high-quality and unmistakably VELO.