I’m a senior brand-led designer with over 10 years experience creating strategically driven creative work for global and premium brands. I specialise in shaping strong brand systems and campaign ideas that work across everything from identity and typography to packaging, digital, social and film.

I’ve led projects end-to-end — from early strategic thinking and concept development through to art direction and final delivery — and I’m equally comfortable collaborating within multidisciplinary teams or working independently with a high level of autonomy. I bring a calm, considered approach to complex briefs, and I’m trusted to take ideas forward and make them better.

My work spans FMCG, automotive, finance and lifestyle, with experience across branding, logo design, layout and typography, illustration, digital and social assets, and art direction. Alongside design, I’ve directed an award-winning short film for Havana Club, and regularly contribute conceptually as well as visually.

I’ve worked with brands including Jaguar Land Rover, Havana Club, Boots, Renault, HSBC Private Bank, Absolut Vodka and Cancer Research UK, and across some of London’s leading integrated agencies — Ogilvy, VMLY&R, Grey London and Havas Helia — as well as independent studios.

I’m motivated by well-crafted ideas, strong visual thinking and collaborative environments where design plays a strategic role, not just a decorative one.

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