VELO | British American Tobacco – Design45

Client: British American Tobacco

Brand: VELO

Agency: VMLY&R

Acting as design lead for the launch assets for one of British American Tobacco’s latest ventures, VELO – a pouch containing nicotine and high-quality ingredients to put under your upper lip. While VELO is tucked under there, the nicotine is released and absorbed.

I had sole responsibility for producing all assets ranging from key visuals, infographics, OOH, icons to web design. I was also heavily involved with presentation decks, retouching and artworking.

Date:

30 January 2023

Category:

Creative