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Client: Arlo Home Security

Project: Re-brand

Agency: Brave Spark

Skills: Art Direction |  Concepting  | Design | Visualising | OOH | Retouching

Arlo is Europe’s number one home security brand, offering security cameras, doorbells and smart lighting for your home. I worked with Brave Spark to develop a new look and feel for the brand.

In a sea of sameness within the home security sector I was tasked with creating a brand that would stand out from the crowd. The aim was to move away from the outdated clean white visuals, and move into an engaging photographic world that promoted the high end and premium quality of Arlo products. I was also heavily involved with the retouching process on the final suite of assets.

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