Acting as Design Lead for ZYN, I oversaw the creation of all launch assets for the brand, a nicotine pouch designed for discreet, under-lip use with a clean, modern aesthetic. My role covered end-to-end design delivery, from developing key visuals and infographics to producing OOH and iconography.

I led on presentation decks, retouching and artworking. I also contributed to the development and refinement of the brand guidelines to ensure consistency across all markets and touchpoints.