Client: Philip Morris International
Client: Philip Morris International
Brand: VEEV | IQOS | ZYN
Agency: Studio One (in-house)
Skills: Concepting | Visualising
This collection highlights early creative development across PMI’s flagship brands, VEEV, IQOS and multi-category work spanning ZYN, VEEV & IQOS. The focus was on exploring how each brand could express its own character while still feeling part of a shared ecosystem. From colour and texture to mood, motion and product presence, these studies capture the groundwork that shapes a brand’s visual voice.
The examples shown sit firmly in that exploratory phase: where ideas are tested, styles evolve and brand worlds begin to take shape. Whether creating stylised product environments, defining tone and energy or building visual territories that flex across categories, this work helped lay the foundations for the campaigns and assets that followed.
Date:
2 November 2025
Category:
Creative