At Foxtrot Papa, I worked as part of a multidisciplinary creative team developing concept ideas for the press launch of the Ford Explorer. My role centred on shaping the early-stage creative direction, exploring narrative angles, experience concepts and visual territories that aligned with the brand’s positioning and launch objectives.

Alongside the wider team of designers and creatives, I took responsibility for visualising these ideas, turning abstract concepts into clear design routes. From mood exploration to polished concept visuals, I helped bring the launch story to life and set the foundation for the final activation work.